Sunday, December 5, 2010

E-Textbooks Expected To Grow With iPad On Campus

Wed / Sep 15, 2010 / 6:06pm EDT

LOS ANGELES (Reuters) - Video and color graphics are key to why many people think Apple Inc's iPad and other tablets will usher in the era of electronic textbooks.Analysts say that unlike Inc's Kindle -- briefly touted as an educational tool -- the iPad can play video and illustrate charts and graphics in full color. It also allows for easy note-taking and the online component allows for integrated tests, exercises and updates.


A growing acceptance of digital delivery in the $4.5 billion university textbook market, until now hampered by the lack of a suitable platform, will have major implications for dominant players such as Pearson PLC, privately held Cengage Learning and McGraw-Hill Companies Inc.


Digital textbooks are expected to grow to 4 percent of overall sales this year from under 3 percent, rising to 11 percent by 2013, according to Simba Information.



At, students can download McGraw-Hill's "Macroeconomics, 10th Edition" for $43, versus $107 in print.

One potential benefit for publishers of lower prices is the recovery of sales from the used-book segment. For every two new books sold in U.S. college textbook market, one used book is sold, according to the National Association of College Stores. [snip]


"It is going to be very disruptive" to publishers, said Eric Frank, president of Flat World Knowledge, which offers free texts to 1,300 instructors and their students on the Web.



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