Sunday, December 12, 2010

eTextbooks in Higher Education: Practical Findings To Guide the Industry > TOC 2011

Jade Roth (Barnes & Noble) / 10:45 am / Tuesday / 02-15-2011

Despite the growth of digital reading for trade books, digital reading has not yet gained acceptance in higher education among students, faculty or administrators. Although 15 percent of higher education textbook content is available digitally, only 1-3 percent of textbook sales are digital. [snip]

Barnes & Noble has been working with a diverse set of learners and institutions to conduct research about eBook Reader and digital textbook usage in higher education. This summer we conducted illuminating research at four universities: Pennsylvania State University, University of Nevada, Las Vegas, Queensborough Community College (NY), and Rochester Institute of Technology. Our on-campus research spanned seven subject areas across 15 classes covering more than 160 students and 11 professors. [snip]

Through these research efforts, we have gathered large amounts of data and practical insights. We have multiple levels of data available to share with the industry:

1. Aggregated usage data: Students interact with digital textbooks on a regular basis and by logging those interactions, we can learn more about how often they use the eTextbook and the level of engagement they have with the materials. [snip].

2. Feature usage data: As students interact with the features that become available while using a digital textbook (for example, notes and highlighting, integrated Web search, dual book view), we can learn more about what features are useful to the reading and studying experience. [snip].

3. Survey data: Throughout our research efforts, we have surveyed both students and faculty to get their perceptions about reading and studying eTextbooks. [snip].

4.Outcome data: Working with faculty, we are beginning to piece together data to help correlate usage of eTextbooks with outcomes. [snip].

This panel provides faculty feedback ... and a rich overview of analytical data that participants can apply to their efforts.

Attend this panel to gain helpful insight on what is working and what is not working with digital reading and studying for students and faculty. [snip]



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