Sunday, December 12, 2010

What Do eReading Customers Really, Really Want? ... > TOC 2011

An In-depth, Research and Data-Driven Exploration Of Reading Behavior, Content Consumption, And Consumer Attitudes Toward eReaders and Multi-function Devices

James Cathey (Qualcomm MEMS Technologies, Inc. ), Michael Tamblyn (Kobo) / 10:45 am / Wednesday/ 02-16-2011

Since the last O’Reilly’s Tools of Change conference, the publishing world has experienced remarkable growth, challenging those producing content, platforms and devices to understand and keep up with changing consumer trends.

Unfortunately, in the absence of good data, many publishers, developers, device manufacturers, retailers, and other industry players have been making business decisions based upon assumptions about consumer expectations. [snip]

In this session, Jim Cathey, vice president of business development for Qualcomm MEMS Technologies, and Kobo EVP Michael Tamblyn bring publishers and others closer than ever to understanding what consumers really want from the ereading experience. Cathey and Tamblyn will present never-before-shared findings based on their respective data and research into consumer eReading behavior, answering such questions as:

- Does it matter where or how an eReader reads? A discussion of the linkages between devices and reading behavior.
- Buying vs. actually reading Is there a digital equivalent to the bedside table unread-book-pile?
- Is there a definitive purchasing profile for readers on different devices? Is there a difference between the mobile buyer and the eInk consumer? Do small screen libraries look different from big screen libraries?
- What does this say about the next year in ebooks? What could publishers be doing to bring in new readers on each device, and how might publishers optimize their ebooks to capture the highest number of readers across all devices.

James Cathey / Qualcomm MEMS Technologies, Inc.

James Cathey is vice president of business development for Qualcomm MEMS Technologies, Inc. (QMT). In this role, Cathey cultivates new revenue opportunities and also oversees applications engineering, technical product marketing, product management and marketing communications worldwide. Under his leadership, QMT’s innovative mirasol display has transitioned from a little-known, emerging display technology to an award-winning product incorporated in a diverse portfolio of mobile devices slated for global markets.


Michael Tamblyn / Kobo

Michael manages publisher relationships and is responsible for Kobo’s catalogue of more than two million titles. In 1996, he co-founded Canada’s first online bookstore, which was purchased by Indigo Books & Music in 1998, where he served as vice president of online operations. Most recently, Michael was the founding CEO of the supply chain agency BookNet Canada, where he launched the national sales reporting service BNC SalesData ... .



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