Sunday, April 1, 2012

Apple and Education: Can Apple Revolutionize Textbooks? [Infographic]

For years, pundits have been predicting that e-textbooks will take the education world by storm, but so far, adoption has been slow. According to one analyst, digital textbooks accounted for only 3 percent of the textbook market at the end of 2011. But all that may be changing, as Apple announced its entry into the market with the new, free iBooks 2. In its first three days, the app delivered more than 350,000 copies of e-textbooks to users. Will Apple's golden touch tip the scales in favor of e-textbooks?




1 comment:

  1. Candidly, this infographic is disturbing, but perhaps not as you might think. Unless I've misread something or missed something, Apple's $15 textbook model is only being applied to the K-12 environment, where entire school systems of thousands all use the same books for the same subjects.

    Yet the infographic compares iPad + $15 textbook model to the college textbook spending habits. While I'd certainly be OK with offering my students $15 texts, I don't see that as likely both because I've never heard it said by Apple or any publishers, and because the courses are so much narrower in focus, and the textbook choices so much more plentiful.

    I wish the infographic would have spent its energy and mindshare on the correct comparison - iPad vs. traditional K-12 textbooks.


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