Research finds overwhelming percentage of faculty feel students need texts to succeed… and they prefer them in print.
New York, New York (PRWEB) April 17, 2012A first ever survey of college faculty perceptions toward classroom materials found that professors continue to equate their own and their students’ successes in the classroom to the use of materials such as textbooks and most prefer print formats. Faculty Attitudes Toward Content in Higher Education, led by the Book Industry Study Group (BISG) and powered by Bowker® Market Research, reveals that 93 percent of faculty feel students who use required course materials receive higher grades in class. An even higher percentage feel the use of these materials by students enables professors to be more effective teachers.
“The emergence of e-books has led to a lot of confusion in the marketplace about what faculty want from publishers,” said Angela Bole, BISG's Deputy Executive Director. “While students may be the ultimate consumers of course materials, professors are not only influencers, they are the decision-makers. Understanding where they fit on the e- versus print continuum is essential for any organization serving this market.”
Faculty Attitudes Toward Content in Higher Education is a companion to BISG’s Student Attitudes Toward Content in Higher Education, which provides a unique counterpoint to the new study. Results from these studies show that print continues to be the dominant format made available by faculty, as well as the format most often selected by students. While 32 percent of faculty said they make e-book options available, only 2 percent of students select them as the primary way to access content.
Indeed, comparing results from the two studies shows that faculty are lagging slightly behind students in fondness for e-texts: 12 percent of faculty prefer this emerging format to print, while 16 percent of students prefer “e” to “p.” Of faculty members who have already adopted an e-textbook (20 percent), 90 percent are pleased with the results and say they will likely adopt an e-text in the future. Faculty who have not yet adopted an e-textbook provide several reasons for preferring print: ease of bookmarking, higher levels of engagement, preference for the look and feel of print, and students’ lack of devices for viewing e-textbooks.
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