Tuesday, April 17, 2012

Professor Starts eText Company to Electrify Textbook Field


M. Ryan Haley, a University of Wisconsin-Oshkosh economics professor, has started a company he hopes will undercut the academic textbook publishing industry and help college students save a lot of money.

CoreTxt Plus Inc. is distributing a free digital statistics textbook to UW-Oshkosh students.

"We bypassed the middleman, which is the people making all the money off our students," Haley said. "They're putting new editions out every few years now, and it's absurd. Statistics hasn't changed in 150 years."

Haley estimates the e-text has saved UW-Oshkosh students taking the economics and business statistics class $100,000 to $150,000 during the four semesters it has been used.

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Professors who use the book can customize about 15% of it to their teaching style and needs, Haley said. Students who are more comfortable with a paper textbook can go to the university's copy center and have one made for about $15, he said.

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CoreTxt is looking to sell the book at other schools at a very low cost and to create digital textbooks for other large-enrollment, introductory-level classes, Haley said.

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Source and Fulltext Available At 

[http://bit.ly/HOnpyF]

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