Friday, May 11, 2012

McGraw-Hill Partners With University of Minnesota on E-Book Distribution Program


May 11 2012

McGraw-Hill Education Partners With University of Minnesota To Launch Institution-Wide Program That Scales e-Books

Program leverages strengths of the university bookstore to distribute McGraw-Hill’s proven digital content to thousands of students affordably and efficiently

Partnership creates a new business model to make e-books scalable at the university level

NEW YORK, May 11, 2012 /PRNewswire/ — As universities and educational publishers grapple with the challenge of driving acceptance and adoption of e-books on college campuses, McGraw-Hill Higher Education has come one step closer to reaching the e-book tipping point through a new partnership with the University of Minnesota Bookstores. The partnership allows the company to provide e-books to large numbers of students at reduced prices, helping to make college more affordable and improve student performance.

Through this two-year partnership, McGraw-Hill Education will provide its complete catalog of e-books and adaptive learning products to University of Minnesota students at a significantly discounted rate. In this new business model, the bookstore [sn will identify the digital materials each instructor requires for their classes and then directly bill students’ bursar accounts for those materials. The end result is that students will see significant savings and will have automatic and immediate digital access to their course content through their college’s learning management system on any browser-enabled device.

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The University of Minnesota, which enrolls nearly 65,000 students, participated in an earlier e-book pilot program with McGraw-Hill Education, Internet2 and Courseload that also was designed to make e-books more affordable and accessible. This new partnership strengthens McGraw-Hill Education’s relationship with the university as well as the University of Minnesota Bookstores, which provides significant value in its ability to interface seamlessly with university administration, faculty and students.

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According to Malek, scalability also requires moving the conversation beyond the e-book. “Many of our customers have told us they have been waiting for more meaningful digital learning tools to help drive their migration to digital. In many course areas our e-book content can be connected to highly sophisticated adaptive learning and assessment technologies that are known to improve student performance. These new technologies are helping our university partners better understand the value of models that help establish an effective digital learning environment.”

At the University of Minnesota, McGraw-Hill’s e-books can interface with an entire suite of the company’s online learning platforms, including McGraw-Hill Connect® (all-digital teaching and learning platform), McGraw-Hill LearnSmart™ (online super adaptive study tool) and Tegrity® (a fully searchable lecture capture service). LearnSmart, which has been used by nearly 1 million students since its launch, has been shown to improve students’ course performance by one full letter grade.

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The new e-book program will begin in the fall 2012 semester.

Source and Fulltext Available At 

[http://www.digitalbookworld.com/2012/mcgraw-hill-partners-with-university-of-minnesota-on-e-book-distribution-program/]

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