Friday, October 19, 2012

A/V Now Available > Making Highly Interactive eBooks: Lessons from Market Innovators

Today’s mobile-savvy audiences expect engaging content experiences that work across devices, from their computers, to their iPads to their mobile phones. Transferring printed pages to a simple eBook is no longer sufficient. Readers want to be captivated with interactivity.

Beyond simple enhancements like links to audio and video, interactive eBooks leverage the true potential of new digital media. They transform static content into an imaginatively structured web of dynamic content using 3D images, animation, real-time assessments, and other digital assets.

Join Michael Tully of Wolters Kluwer and Matt MacInnis of Inkling as they present a case study and demo revealing the keys to successful production of highly interactive, professional looking eBooks using Inkling, a modern digital publishing platform for all genres of eBooks.
  • Discover the possibilities for bringing content to life on the iPad, iPhone and the Web -- without breaking the bank.
  • Understand considerations for designing content that leverages the interactive features and functionalities of a digital publishing platform.
  • Assess the production differences for backlist titles versus born-digital eBooks.Learn how Inkling compares to the likes of Kindle and iBooks Author.

WEDNESDAY, OCTOBER 17 > 2:00 EST / 11:00 PST

NOTE:  This presentation will be available to audience members until January 15, 2013 at 06:00 PM Eastern Standard Time.

>>> Duration = ~60 Minutes <<<

Available Via []

1 comment:

  1. A web design company in Perth is developing lots of interactive websites and eBooks. I know that there are already made interactive eBook but it is rare that I can see a good interactive eBook. I am interested to see the case study that Mr. Tully and Mr. MacInnis presentation for the reason that I want to develop interactive eBooks for students.


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